The CG — The Content Guide logoTHE CONTENT GUIDEby Gelp Strategies
Talent desk

The scouting engine

Every creator the Guide covers enters the pipeline the same day. Scouts grade against one rubric, so a signing decision is a number with a paper trail behind it — not a hunch about a viral clip.

In pipeline
11
Signed
1
Avg scout score
82
Needs rights review
2

Pipeline

CreatorStageFollowers30d growthViews / followerScore
Marisol Vega (@closingshift)
Marisol Vega
@closingshift · TikTok · Food
Signed
412K+38%1.4893
Simone Adeyemi (@thriftcourt)
Simone Adeyemi
@thriftcourt · TikTok · Style
Negotiation
188K+71%1.8190
Dre Whitfield (@4qfilmroom)
Dre Whitfield
@4qfilmroom · YouTube · Sports
Outreach
96K+22%1.5186
Teddy Kwan (@openmicautopsy)
Teddy Kwan
@openmicautopsy · TikTok · Comedy
Scored
254K+12%0.7874
Nadia Brant (@coldfile)
Nadia Brant
@coldfile · YouTube · True Crime
Screening
61K+54%3.4489
Ivy Sound Collective (@basementsessions)
Ivy Sound Collective
@basementsessions · Instagram · Music
Screening
143K+19%0.8577
Kaz (@kazruns)
Kaz
@kazruns · Twitch · Docs & Reality · Live streamer
Discovered
88K+9%0.1663
Owen Tate (@payrollshow)
Owen Tate
@payrollshow · Substack · Tech & Money
Discovered
47K+31%0.8381
Sasha Vidal (@opendeckradio)
Sasha Vidal
@opendeckradio · Kick · Music · Live streamer
Outreach
132K+44%0.7384
Devon Ruiz (@lateshiftlive)
Devon Ruiz
@lateshiftlive · Kick · Docs & Reality · Live streamer
Negotiation
268K+31%0.5787
Priya Raman (@grillcam)
Priya Raman
@grillcam · Kick · Food · Live streamer
Screening
74K+58%0.8282

The scout score

Five weighted factors. Anything under 75 does not get scout hours.

  • Velocity30%

    Views per follower and 30-day follower growth beat raw audience size.

    Flag at >1.2 views/follower or >25% growth in 30 days

  • Retention & intent25%

    Average watch-through, saves and shares — the signals that survive algorithm changes.

    Save + share rate above 5% of views

  • Format repeatability20%

    Can the show run 50 episodes? Licensable formats are worth more than viral one-offs.

    3+ episodes of a stable format with rising median views

  • Audience quality15%

    Comment sentiment, community depth, and off-platform pull (newsletter, Discord, ticket sales).

    Sentiment above 75 with a second owned channel

  • Brand safety & rights10%

    Music clearance, past controversy, existing management or exclusivity conflicts.

    Clear status required before any outreach

Where the numbers come from

Public trend data narrows the field; the Guide's own funnel is the edge no competitor can buy.

  • Native platform analytics

    Creator-shared TikTok / YouTube Studio / IG Insights screens

    Used for: Retention curves and true watch time during screening

  • Platform trend hubs

    TikTok Creative Center, YouTube Trending, Google Trends, Reddit rising

    Used for: Genre-level demand before a creator is expensive

  • Third-party trackers

    Social Blade, ViewStats, Kalodata, Modash-style discovery APIs

    Used for: Follower and view history on prospects who haven't opened up yet

  • Audio & format signals

    Rising sounds, remix counts, duet/stitch volume

    Used for: Predicting which formats have 90 days of runway left

  • The Content Guide's own funnel

    Listing click-through, add-to-watchlist, reader tips

    Used for: Proprietary demand data no competing agency can buy