The CG — The Content Guide logoTHE CONTENT GUIDEby Gelp Strategies
Newsroom

Editorial desk

The Guide publishes on a schedule like a listings magazine: a weekly roundup, premiere listings as they land, and one trend report. Coverage moves left to right, and nothing publishes without a sourced metric and a disclosure check.

Pitch

2

Scout flag or reader tip proposed as coverage

  • Creator profile
    Sep 2

    Who is actually making money on Substack video?

    Tech & Money · Unassigned

    Awaiting editor assignment

    Linked prospect @payrollshow

  • Review
    Sep 5

    The best live marathon on Twitch has no gimmick

    Docs & Reality · P. Nunes

    Reporter watching two full streams first

Verify

2

Metrics sourced, claims and rights checked

  • Review
    Aug 25

    Cold File is the most careful true crime show online

    True Crime · P. Nunes

    Legal reading sourcing claims before publish

    Linked prospect @coldfile

  • Trend report
    Aug 28

    Kick's live cook-alongs are the new food listings

    Food · P. Nunes

    Concurrent-viewer figures being reconciled against platform counters

    Linked prospect @grillcam

Draft

2

Writer builds the listing, review or report

  • Trend report
    Aug 27

    Thrift Court and the return of the courtroom format

    Style · L. Meyers

    Needs disclosure line — talent is in negotiation

    Linked prospect @thriftcourt

  • Review
    Aug 26

    Open Deck Radio is doing A&R live on a Friday night

    Music · L. Meyers

    Writer logging a full three-hour stream before filing

    Linked prospect @opendeckradio

Edit

1

Line edit, disclosure check, slot assignment

  • Weekly roundup
    Aug 22

    What's Worth Watching — Week of Aug 24

    Comedy · L. Meyers

    Nine slots locked, one hole in Music

Scheduled

2

Locked to a publish slot in the weekly grid

  • Weekly roundup
    Aug 23

    Five basketball explainers that beat the pregame show

    Sports · R. Idris

    Queued for Tue 9AM ET

    Linked prospect @4qfilmroom

  • Listing
    Aug 23

    Premiere listing: Late Shift Live, Season 2 (Kick)

    Docs & Reality · R. Idris

    Live-slot listing — go time is 11:00 PM ET, disclosure line attached

    Linked prospect @lateshiftlive

Published

1

Live, with performance feeding the scout engine

  • Listing
    Aug 19

    Premiere listing: Closing Shift, Season 2

    Food · R. Idris

    Live · 41k listing views, 6.2k watchlist adds

    Linked prospect @closingshift

Editorial guardrails

  1. 1Coverage decisions are made by editors, not by the talent desk.
  2. 2Any listing or review involving a signed or in-negotiation creator carries a disclosure line.
  3. 3Metrics claims must cite a named source and a capture date.
  4. 4No pay-for-placement, ever. Sponsorships label as sponsored and sit outside the rankings.
  5. 5Every prospect the Guide covers is logged to the scouting pipeline the same day.

The loop

Editorial and scouting feed each other, which is why the Guide is a scouting asset and not just a publication.

  1. 01Editors watch and list what's worth viewing by genre.
  2. 02Listing performance — clicks, watchlist adds, reader tips — becomes proprietary demand data.
  3. 03The scouting engine ranks creators against that demand plus public trend signals.
  4. 04The talent desk runs outreach on the top of the list, disclosed in any coverage.
  5. 05Signed talent gets promoted through owned channels, never through rigged rankings.